Collection: Bleu Amour

A collection that whispers love in every thread. Bleu Amour reimagines La Vie en Rose through Bleu-tinted lenses: a world where love feels light, breathable, and beautifully uncomplicated. Crafted in soft cotton hues, these pieces move with ease. From free-flowing silhouettes to timeless cuts, this drop celebrates the poetry of romance and marks a milestone with our very first men’s piece.

At its core, the collection explores the art of pleating, drawing from the rich tradition of Indian fashion, where pleats are central to garments like the sari and lehenga, shaping fabric into structured form. It also nods to French couture history, where designers like Mariano Fortuny and houses such as Chanel and Dior have long used pleats to create volume and movement. Here, pleating is reimagined for the everyday: subtle, functional, and softly architectural.

Designed to be worn together or not, the collection moves in quiet pairs.